Week 6

Week 6

PAIBOC: Assessment Item 2

Assessment Item 2 for Speech and Script requires us to take on the role of a newly appointed media adviser to a local State politician and write a parliamentary maiden speech (Ames 2016). Ames (2016) discusses in this week’s lesson the acronym developed by Kitty Locker and Stephen Kaczmarek (2007) that helps to ‘map out’ some of the things to think about when writing a speech. The acronym, PAIBOC stands for; purpose, audience, information, benefits, objections, and context. PAIBOC can be applied to Assessment Item 2, which will create a plan for starting the assignment.

The purpose of a maiden speech is to provide the opportunity for newly elected Members to make their first speech in the House of Representatives (Parliament of Australia 2014). It gives Members a chance to outline what they hope to achieve in their role in Parliament, express their political views, discuss specific issues affecting the people in their electorates, and thank their supporters and speak about their personal experiences (Parliament of Australia 2014). The second part of the assessment is to write a script for a video news release or a television news story. The purpose of a video news release is to promote or publicise a product or interest to deliver a particular message while a television news story is to inform the audience (Ames 2016).

Campbell Newman
Campbell Newman delivering his Maiden Speech in Parliament – The Courier Mail 2012

This leads on to the next topic; audience. The intended audience for a maiden speech can be almost anyone. This includes; the House of Representatives, the electorate, family and friends of the speaker, or any other supporters or members of the public who wish to hear from the speaker. It can be said that the audience for the maiden speech is the same for the video news release and news story as their general aim is to make them as public as possible and appeal to all groups.

In order to engage the audience, a maiden speech must appeal to their target group or, in this case specifically, their electorate. The type of information in the speech must be honest, but also appeal to the audience to which they want to hear their message or messages. From reading previous maiden speeches, they often include the same type of information but obviously not the same specific detail. The Members thank their family, friends, supporters and others who have helped them along the way throughout their speech but often leave most of it until towards the end (Lauga, B 2015). They speak in relative detail about the projects they have been, are currently or aim to be involved in as well as the issues they wish to address as a Member. They use this opportunity to speak of their personal life and experiences, linking them to how this will be an advantage to their role in Parliament (Byrne, B 2012). Ames (2016) explains that, ‘Parliamentary maiden speeches are often reported by media, who identify key newsworthy points.’ This leads to the conclusion that news releases and news stories contain only some of the information from the maiden speech; that is the information that is deemed as newsworthy or important. It is assumed that the reason for this is because the news release or story is much shorter than the speech and wishes to avoid regurgitating the same information.

Ames (2016) suggests writing or speaking in a way that benefits the audience. As most of the audience for a maiden speech is the public or the electorate, speakers want to reveal how they are going to make positive changes or enhancements to the lives of their audience. They do this by talking about their goals and how they are going to start making these positive changes. They also often discuss what they have previously done that has been a benefit to the audience already. It is necessary to continuously relate back to the audience and not get hung up on talking too much about your personal life without associating it with the audience and how it will be beneficial to them. In a news release or news story, the benefits heavily rely on the spoken way to which it is delivered. The audience wants to hear how the speaker will again, make positive changes and hear ‘what’s in it for them’ (Ames 2016).

As with any speech or talk, there are always those who object or disagree to some or all of the points made. For a maiden speech, it is expected that listeners may not agree with the goals of the speaker – especially if they are not in the same electorate or they did not cast them their vote. Maiden speeches are not meant to be interrupted. This is why speakers often stay away from controversial topics or subjects that will trigger a response. This is the same for the news release or story. Speakers should not dwell on controversial matters or emphasise something that may cause a listener to take offence.

‘Issues such as staff morale, economic climate, [and] social climate, will have an influence on how you are received,’ (Ames 2016). Knowing the context of your speech is essential to a good performance. The speaker must know their audience and what they want to hear as well as speaking honestly in their talk and understanding the appropriateness of their speech. As maiden speeches are spoken live to a present audience, it is easier to read the room and know how the messages are being received. It is more difficult to do this in a news release or story, as you do not receive immediate feedback. This makes the context a little different as the messages can be received by almost anyone.

Comparison between a formal speech and an impromptu speech

Listen here!

toast
Source: The Plunge

 

Reference List

Ames, K (2016) Assessment Item 2 – Practical and Written Submission (Script, Delivery, and Justification, Moodle, CQUniversity, Australia.

Ames, K 2016, COMM12033: Speech and Script Lesson 6: Genres of Speech – Corporate: study guide, CQUniversity e-courses, https://moodle.cqu.edu.au/pluginfile.php/293238/mod_resource/content/5/COMM12033_Week6_Mod.pdf

Byrne, B 2012, Speech by Bill Byrne: Member for Rockhampton, viewed 25 April 2016, https://www.parliament.qld.gov.au/documents/members/InauguralSpeech/byrn2012_05_17_23.pdf

Lauga, B 2015, Speech by Brittany Lauga: Member for Keppel, viewed 23 April 2016, https://www.parliament.qld.gov.au/documents/members/InauguralSpeech/Brittany_Lauga-Keppel-20150505-634243733670.pdf

Parliament of Australia 2014, Get inspired: My first speech, viewed 24 April 2016, http://www.aph.gov.au/myfirstspeech/inspired